

The T-shirt is manufactured by The Mountain Corporation, a wholesale clothing company in Keene, New Hampshire, United States. One common example found in n-gram analysis was " alpha male". Such sarcasm tends to confound analysis of customer reviews and so the texts have been analysed to determine which elements might identify sarcasm. The reviews have been included in studies of such online sarcasm. German scholar Melvin Haack considers it to be a notable example of a redneck joke. The shirt attracted further interest when it became popular on networking sites such as Digg and Facebook and was then lauded in conventional media as an Internet phenomenon. Some reviewers have uploaded images showing famous people wearing the shirt. Since this original review was posted, more than 2,300 similar reviews have been posted. Pros: Fits my girthy frame, has wolves on it, attracts womenĬons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.


His faux-serious review as "Bee-Dot-Govern" in November 2008 concluded: He decided to write a review of the shirt on a whim as he did not actually own the shirt. Brian Govern, a law student at Rutgers University, was searching for a school book on Amazon and was led to the Three Wolf Moon T-shirt by an Amazon recommendation which had been targeted at students purchasing college semester books. The Three Wolf Moon T-shirt, created by The Mountain Corporation, gained popularity after attracting sarcastic reviews on attributing great power to it, such as making the wearer irresistible to women, striking fear into other males, and having magical healing abilities. Antonia Neshev, creator of the Three Wolf Moon design
